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Google has always been the most-used search engine on the web, and that’s unlikely to change any time soon. Whether you’re trying to bring in more traffic to your business or just looking to stay up-to-date on the latest changes in search engines, it’s important to understand how Google works, what they prioritize, and how they will impact your bottom line. Google’s algorithms are always evolving, but these three fundamental areas are vital to understand if you want your business to succeed online in 2022 and beyond.